Sharp enters 3D TV market
Sharp has announced today will also start on the 3D TV market. The first models will be launched in June in Japan and later in Europe and America.
To differentiate itself from its competitors, the company is introducing new technologies intended to greatly improve the quality of the image. Shigeaki Mizushima, technical director of Sharp, has even said at a press conference that the brightness of these new 3D screens would be equivalent to conventional LCD televisions.
To achieve this result, Sharp televisions includes in its several new technologies. In particular, adding more color (yellow complements the red-green-blue traditional) and a backlight scanning mounted on the side of the screen allow brightness to 1, 8 times higher than traditional LCD displays, a range of colors available in 3D and a larger reduction of ghost images that appear when one eye sees an image for the other (crosstalk).
Despite these improvements, these screens are always based on glasses with liquid crystal shutter. These glasses often cost more than 100 €, and must be worn by all spectators. They also give more headaches than systems with polarized lenses, although they forgive better not be just in front of the screen.
You’ll find 3D animations explaining the technologies of Sharp on this page (in Japanese). The third animation explains in particular the principles of 3D technology for phones without glasses announced last week.
Mr. Mizushima also said: “We are finalizing preparations for mass production.” Masafumi Matsumoto, a deputy general manager of Sharp, also said at the conference that these technologies eventually equip all LCD TVs in the group.
