Nokia unveils Ovi Store and new phones
Nokia has used the Mobile World Congress show in Barcelona to announce that binds to other actors to provide a mobile application store as a complement to its platform OVI. The company also unveiled two new additions to its E series phones.
Nokia CEO Olli-Pekka Kallasvuo said at a press conference on the struggles faced by the industry Nokia mobile initiatives and green. He predicted that the global market for mobile telephony can be reduced for the first time in many years, but said that Nokia is well positioned to withstand the storm.
“Leadership is the environment beyond the mere creation of the green,” he said. “They also see how it works as a whole, and make sure that examines all aspects of its functioning. ”
Kallasvuo noted that over one billion units of Nokia in the world, and that initiatives such as its recycling program, energy efficiency of chargers and the creation of video between offices in 80 countries can have a significant impact.
Kai Oistamo, Executive Vice President of Nokia new aircraft, came to reveal the two additions E-series, and the announcement that the N97 is expected to reach the shelves in June.
The Nokia E75 and E55 in 9300 and the E71 Communicator, respectively, and are the first Nokia devices to be shipped to the company for the new user interface for email, messaging, Nokia, which can be added to the company corporate e-mail clients.
“Efficiency is doing more with less and focus on what is really critical,” said Oistamo. “With direct access to Microsoft Exchange and Lotus Notes from IBM, companies can save up to one third of their operating costs, it is not necessary for other servers or middleware.”
Emails Nokia offers a better user interface, which includes the toolbox and HTML e-mail, expandable views can sort by date, sender and size as well as improving the capacity of calendar, contacts and management tasks.
According Oistamo, the E55 offers almost a month of time while being the most compact messaging device.
“The key to the creation of a device is even lower on the keys themselves,” he says. “By applying a compact keyboard, we were able to make a phone smaller than the E71.
The Nokia E75 is expected in March at an estimated retail price of € 375 (£ 335), while the E55 is scheduled for the second quarter of around € 265 (£ 237) before taxes and subsidies in the two case.
Niklas Savander, Executive Vice President of Nokia Services unit, also announced the OVI Store, a boutique mobile Nokia said it was a tap user “social space” to recommend the most relevant applications depending on where and where people are with you.
“Consumers want the content to match their interests, location and their friends and families,” said Savander.
“We believe that the social situation is the next wave of consumer demand. The consumption of mobile media is fundamentally different from that on a PC, because it must be faster, easier and more convenient. It is not on what, but who, where and when. ”
The store was opened in May OVIs in some areas with a larger deployment in the coming months. Meanwhile, the company is opening ublish.ovi.com p, a portal that allows developers and content creators to upload their applications on the shop OVI, and clarify how to monetize its service in the context of a sharing of revenues, against Nokia, which will be 30 percent of accommodation and management of the store.
