Google may be unable to buy AdMob
The information comes from the Wall Street Journal revealed Wednesday that the FTC (Federal Trade Commission) investigation of the buyout by Google AdMob. The Committee is concerned about the weight that Google already weighing on the market for online advertising.
Google offers to buy it because specialist advertising in applications for smartphone for $ 750 million. Wired says that the price is high, Google has agreed to pay a premium to avoid Apple to get their hands on this company.
Apple is already strong position in the market for smartphones and applications, and infrastructure iad revealed yesterday could give it a nice market share in the mobile advertising. It also conducts buyouts in the sector to strengthen its position in this growing market, for example with the acquisition of Quattro Wireless in January. Google is far from having a dominant position in this market, but the FTC may be trying to strengthen the position of the company at the apple to create a competitor that can compete with Google?
