Google Rank takes into account the speed of loading
Google announced on its official blog that the ranking algorithms of indexed websites now include a requirement on the speed of loading pages from a site.
This means that pages are loading quickly appear higher in search results on Google. Previously, the main criteria used by the search engine were designed to maximize relevancy and to fight against abuse. This time the new test has nothing to do with these objectives.
This is for Google to force the websites to improve their response time. This can be done for example by cleaning up the code of a site, to compress images better, improve equipment, switching to a better host … So most of the time, material and human investments are necessary.
To rebut the reluctant webmasters, Google stresses that these investments are profitable, citing a study published in the Velocity Conference 2009: increase the speed of loading a site increases in both revenue and lowering costs of hardware .
Improving Internet: the end justifies she afford it?
This announcement will no doubt cause a significant activity in the Internet industry: loss of seats in Google Rank can kill a site. In this sense, this measure can be understood as blackmail from Google that would essentially “improve your response time, or you die. This is to reassure worried that Matt Cutts, head of the team Webspam at Google, said on its blog that “less than 1% of search results will change upon the addition of the test speed in the rankings.”
This is not the first time that the giant puts its weight in the battle to improve the web. We recall that the support for the HTML5 on Youtube had spilled much ink on the announced end of Flash video players, and as Google grows, with others, for the death of IE6.
To verify the performance of your site, Google offers tools developed in-house and other holders from third parties. Regarding PCI, the team did not wait for Google to work to improve the code. An entirely new version of your favorite news site is provided for in the coming months …
